Bone # 4
My first pair of downhill skis were deep pink, brand new and resulted in one young broken arm. My first snowboard was second-hand, scratched up and also resulted in one broken arm. Between the age of 14-16, I continued to try my best to do something I was clearly not great at: outdoor sports. The last skis I put on were cross country, in 2019, in which my sister and I enjoyed a leisurely ski at Arrowhead Provincial Park which resulted in…my falling and laugh/crying from pain at the tender age of 26.
Needless to say, I don’t ski or snowboard anymore. There are some activities that our bodies are not built for and the cost of attempting is too high.
It was during this reflection on old / young broken bones that I discovered a couple of critical things:
🦴 (1) You can’t be excellent and know everything.
🦴 (2) If you can’t accept not being excellent at something, you must accept that you will have to spend a glorious amount of time on it.
🦴(3) There is always a cost.
Have you heard this saying before from some Instagram trend-setting life-coach business mind-set guru who just so happens to be selling an online course on how to turn your business into a SUCCESS, SIX FIGURES, and also turn all your woes into sweet honey to add to your holistic tea? “Find your Zone of Genius”
Those who run a business selling online courses have but one goal -which should be no surprise to anyone- sell. Alas, accounting companies are no different and we at Breeze, are no different.
We want to sell you something and we sell several things.
We sell:
1) Accounting and bookkeeping expertise. Team Breeze knows A LOT…but if we come across something we don’t know the answer to, we know someone who does and we will reach out to them and report back to you. 🦴 (1)
2) Expert level software experience. Something that would take you two hours to find or fix 🦴 (2) may take us 10 minutes.
3) We sell two virtual software products, Breeze Data Bunker and Breeze Accounting Club which we co-developed with a Canadian software company.
If we truly rendered down these sentence to their purest and simplest forms: we sell our time, and we sell the use of intellectual property that is in the form of computer code.
We also adore numbers and simple hypothetical situations that hopefully illustrate the point we’re trying to make. Here we go:
You are a ski instructor. You charge $100 to do a Ski Lesson. Doing that takes you one hour. Your time is currently valued at $100/hour and every hour that you work you earn $100.
You’re an expert at Skiing.
Simple bookkeeping could take a non-expert 20 hours a month.🦴(2)
All of those hours take you away from providing your expert-level Ski Lessons.🦴(3)
With any area of your business that you yourself do not consider yourself an expert in, ask yourself:
How long is this task taking me?
How long would it take an expert to do this same task?
What is my personal earning potential? For the sake of argument, can I break that down into an hourly rate?
How much would an expert charge in an area that I am not an expert?
In my humble opinion and as a fellow entrepreneur, the question that requires true honesty from yourself:
What would I actually do with those hours I gain by outsourcing to an expert?
Would I actually provide 10-12 more Ski Lessons?
When considering working with an accounting/bookkeeping or management company, take a moment and work out the math.
What is the bookkeeping or accounting company charging me?
How long do they think that it will take to complete the work on my file monthly?
What am I expected to do to set them up for success on the tasks and how long do they think that will take?
Do they have any suggestions for how to streamline the work flow so that this takes me less time so I can remain focused on what I am best at?
Are there any other benefits with working with this company, over another company?
How This Affects What We Offer:
We offer accounting support though Breeze Accounting Club or QuickBooks Online because we know our “area of genius”. If you use any other accounting software or solution, we can help you transition. We offer free transitions to Breeze Accounting Club when you decide you want to start your books from trial balance (which we can discuss and explain), and we extend up to 50% discounts on QuickBooks® subscriptions through our QuickBooks® Online Accountant Profile.
On top of Team Breeze services, I also personally offer one-on-one professional services for QuickBooks® Online Coaching, Grant Writing and Website Design.
🦴Coming Up On The Bone Story🦴
It’s Impossible To Predict What Will Happen Next Month…But Fine, We Will Try
